A feasibility study in Atlantic City is read by a lender or a Certified Development Company before anyone else. In fiscal year 2025 this metro recorded 102 SBA 7(a) approvals for $63,767,400. One rule a lender meets here: Atlantic City Luxury Tax adds to the state sales tax on rooms and entertainment.
The Atlantic City-Hammonton, NJ metro is home to about 372,989 residents per the U.S. Census Bureau Population Estimates, led by Atlantic County at 279,114; Cape May County at 93,875.
Why an Atlantic City feasibility study sits outside a national template
A national template prices this metro on its 372,989 residents and stops there. The rules below come from the New Jersey Division of Taxation, and each one changes a line of the model before a lender reads it.
Atlantic City Luxury Tax adds to the state sales tax on rooms and entertainment. The New Jersey Division of Taxation states that the Atlantic City Luxury Tax applies to receipts from specified retail sales within Atlantic City. The listed sales include room rental in hotels, inns, rooming, or boarding houses and cover, minimum, or entertainment charges. The page gives the luxury tax rate as 9% on sales other than alcoholic beverages sold by the drink, and the Sales and Use Tax rate is charged at the reduced amount of 3.625%. Atlantic City businesses collect a combined tax rate of 12.625% on the specified retail sales. For a hotel or entertainment project inside Atlantic City, the revenue model should treat 12.625% of those receipts as tax collected from guests and patrons, and should not use the standard state sales tax rate alone. The page ties the tax to sales within Atlantic City, so a site elsewhere in the metro needs its own tax check.
Alcohol sold by the drink in Atlantic City is taxed at a separate combined rate. The New Jersey Division of Taxation page on the Atlantic City Luxury Tax gives a separate rate for alcohol served in Atlantic City. It states that alcoholic beverages that are sold by the drink in Atlantic City are taxable at the combined rate of 9.625%, described as 3% Atlantic City Luxury Tax and 6.625% New Jersey Sales and Use Tax. The same page gives a combined rate of 12.625% on the other specified retail sales. For a bar, restaurant or entertainment project inside Atlantic City, a model should therefore split receipts by type: drinks sold by the drink are taxed at 9.625%, and other specified sales are taxed at 12.625%. The list of specified sales names no food, so food receipts need their own check against the state sales tax. The page applies this to Atlantic City, so a site elsewhere in the metro needs its own tax check.
SBA 504 feasibility study Atlantic City and SBA 7(a) studies
Nationally, the U.S. Small Business Administration closed fiscal year 2025 having guaranteed 84,400 7(a) and 504 loans for $44.8 billion. This page computes the Atlantic City share from the SBA's own 7(a) and 504 FOIA release, as of June 30, 2026, by member county rather than by district office: in fiscal year 2025 the metro's two counties recorded 102 SBA 7(a) approvals for $63,767,400 and 4 SBA 504 approvals for $3,921,000.
| Fiscal year | 7(a) approvals | 7(a) gross | 504 approvals | 504 gross |
|---|---|---|---|---|
| FY2023 | 85 | $48,271,500 | 5 | $4,719,000 |
| FY2024 | 92 | $31,266,600 | 6 | $7,119,000 |
| FY2025 | 102 | $63,767,400 | 4 | $3,921,000 |
| FY2026 (to June 30, 2026) | 61 | $27,247,200 | 5 | $3,541,000 |
Source: U.S. Small Business Administration, 7(a) and 504 FOIA release, as of June 30, 2026, summed over member counties
In fiscal year 2025 the 7(a) approvals here came from TD Bank, National Association (41 loans, $21,662,000), Northeast Bank (8 loans, $1,725,000), Readycap Lending, LLC (6 loans, $5,582,500), and Manufacturers and Traders Trust Company (6 loans, $815,000), listed by approval count with the names as the SBA released them. The 504 approvals that year went through Empire State Certified Development Corporation (3 loans) and Trenton Business Assistance Corporation (1 loan). The SBA's district office field reads New Jersey District Office on 101 of the 102 fiscal year 2025 7(a) rows, 99.0%, and Philadelphia District Office on 1.
Across fiscal years 2010 to 2026 disbursed, the ten asset classes tracked here account for 232 7(a) loans for $216,544,900 and 28 504 loans for $31,255,000 in this metro. In fiscal year 2025 alone those classes took 23 7(a) and 504 approvals for $22,679,500. The table sets out each class; a cell under five loans is not shown, and a charge-off rate is printed where 30 or more loans have resolved and left blank below that.
| Asset class | 7(a) loans | 7(a) gross | 7(a) charge-off | 504 loans | 504 gross | 504 charge-off |
|---|---|---|---|---|---|---|
| Hotels and motels | 75 | $111,721,500 | 7.5% | 14 | $17,289,000 | cohort under 30 |
| Car washes | under 5 | under 5 | ||||
| Self-storage | under 5 | under 5 | ||||
| RV parks and campgrounds | under 5 | under 5 | ||||
| Assisted living and continuing care | under 5 | under 5 | ||||
| Gas stations and convenience stores | under 5 | under 5 | ||||
| Restaurants, full and limited service | 127 | $89,361,400 | 6.7% | 7 | $7,900,000 | cohort under 30 |
| Fitness and recreational sports centers | 7 | $1,829,000 | cohort under 30 | under 5 | ||
| Marinas | under 5 | under 5 | ||||
| Child day care services | 12 | $4,019,000 | cohort under 30 | under 5 | ||
| All ten classes | 232 | $216,544,900 | 7.2% | 28 | $31,255,000 | cohort under 30 |
Source: U.S. Small Business Administration, 7(a) and 504 FOIA release, as of June 30, 2026; MMCG cut by member county
USDA feasibility study Atlantic City
USDA Business and Industry and USDA Community Facilities credit runs on a statutory geography rather than on a county line. Under 7 U.S.C. 1991(a)(13)(A) the terms rural and rural area mean any area other than a city or town that has a population of greater than 50,000 inhabitants and any urbanized area contiguous and adjacent to such a city or town. The test turns on the subject address and the urbanized-area boundary around it, not on the name of a county or a metro. For a project in Atlantic City the address decides it. The metro spans two counties, from Atlantic County at 279,114 residents to Cape May County at 93,875, and an urbanized-area boundary follows the census map rather than any county line. MMCG checks the subject address against the USDA Rural Development eligibility map at intake, before work on the study begins, and this page names no town as eligible.
Hotel feasibility study Atlantic City
A hotel feasibility study in Atlantic City starts from the metro's own SBA record. Across fiscal years 2010 to 2026 disbursed, hotels and motels account for 75 7(a) loans for $111,721,500 and 14 504 loans for $17,289,000 here, $129,010,500 in all. Full and limited service restaurants come to $97,261,400 over the same years. On the hotels and motels 7(a) loans that have resolved, the charge-off rate is 7.5%.
For a hotel in this metro the publisher rules above are model lines rather than background: Atlantic City Luxury Tax adds to the state sales tax on rooms and entertainment (the New Jersey Division of Taxation).
Underwriting realities behind a defensible Atlantic City study
These are the points an underwriter in Atlantic City reads before the rest of the file. Each traces to a government publisher or to the SBA's own file.
- Atlantic City Luxury Tax adds to the state sales tax on rooms and entertainment. New Jersey states that Atlantic City businesses collect a combined tax rate of 12.625% on specified retail sales, built from a 9% luxury tax and a reduced 3.625% sales tax.
- Alcohol sold by the drink in Atlantic City is taxed at a separate combined rate. New Jersey states that alcoholic beverages sold by the drink in Atlantic City are taxable at a combined rate of 9.625%, made of a 3% luxury tax and the 6.625% state Sales and Use Tax.
- The SBA record. Fiscal year 2025: 102 7(a) approvals for $63,767,400 and 4 504 approvals for $3,921,000 across the metro's two counties.
- The ten classes tracked here. 23 approvals for $22,679,500 in fiscal year 2025, and $71,298,600 over fiscal years 2023 to 2025.
- USDA geography. The 50,000-inhabitant test of 7 U.S.C. 1991(a)(13)(A) is read at the address, not by county, for a metro of 372,989 residents.
How an Atlantic City feasibility study engagement runs
MMCG starts from the project address, the asset class and the lender or Certified Development Company contact. The address settles the county and the rules set out above; the asset class sets which part of the SBA record applies.
The report names its sources the way this page does: the New Jersey Division of Taxation, the SBA FOIA release, and the Census Bureau's population estimates. The method is set out in full in MMCG's feasibility study methodology.
Cities and counties served in the Atlantic City region
- Principal cities in the metro's OMB title: Atlantic City and Hammonton
- Atlantic County: 279,114 residents
- Cape May County: 93,875 residents
Related Atlantic City and program resources
- The New Jersey feasibility study statewide page.
- The feasibility study locations index of every state and metro page.
- Nearby metro pages: Dover, DE feasibility study, New York City feasibility study, and Philadelphia feasibility study.
- The indoor pickleball conversion model study in Paramus, New Jersey, an MMCG model study.
- The SBA feasibility study and USDA feasibility study program pages.
- The feasibility study index.
About MMCG
MMCG Invest, LLC is a feasibility study consultancy that specializes in SBA and USDA feasibility studies for lenders, Certified Development Companies, USDA Rural Development guaranteed lenders and the borrowers they serve, with Atlantic City among the markets it covers. The practice is led by Michal Mohelsky, J.D., FMVA, Practicing Affiliate of the Appraisal Institute. Reports are prepared under SBA SOP 50 10 8.1 for 7(a) and 504 files and under 7 CFR Part 5001 for USDA files, and each one states which schedule, rate and boundary it relied on so a credit officer can check the work. Pricing starts at $4,900, standard delivery runs 9 to 16 business days, a rush track delivers in 5 business days, and every inquiry receives a response within 12 business hours.
Frequently asked questions
How much does a feasibility study cost in Atlantic City?
Pricing starts at $4,900. The fee is confirmed at intake once the project address, the asset class and the lender or CDC requirements are known, and an Atlantic City study is scoped for the local rules set out on this page before work begins.
How long does an Atlantic City feasibility study take?
Standard delivery runs 9 to 16 business days. A rush track delivers in 5 business days, and every inquiry receives a response within 12 business hours. The clock starts once the address, the asset class and the lender or CDC contact are in hand.
How many SBA loans did the Atlantic City metro record in fiscal year 2025?
102 7(a) approvals for $63,767,400 and 4 504 approvals for $3,921,000, summed over the metro's member counties from the SBA FOIA release as of June 30, 2026. In the ten asset classes tracked here the figure is 23 approvals for $22,679,500.
Which counties make up the Atlantic City metro?
The Census Bureau's delineation places 2 counties in the Atlantic City-Hammonton, NJ metro: Atlantic County and Cape May County.
Which lenders made SBA 7(a) loans in the Atlantic City metro in fiscal year 2025?
By approval count, TD Bank, National Association with 41, Northeast Bank with 8, Readycap Lending, LLC with 6, and Manufacturers and Traders Trust Company with 6. On the 504 side, Empire State Certified Development Corporation recorded 3. The names are as the SBA released them.
Can an Atlantic City-area project use USDA Business and Industry financing?
It depends on the address. Under 7 U.S.C. 1991(a)(13)(A) a rural area is one outside a city or town of more than 50,000 inhabitants and outside the urbanized area contiguous and adjacent to such a place. In a metro of 372,989 residents that test is still read address by address, so MMCG checks the subject address against the USDA Rural Development eligibility map at intake and names no town as eligible in advance.
Atlantic City Luxury Tax adds to the state sales tax on rooms and entertainment: what does that mean for an Atlantic City study?
New Jersey states that Atlantic City businesses collect a combined tax rate of 12.625% on specified retail sales, built from a 9% luxury tax and a reduced 3.625% sales tax.
Alcohol sold by the drink in Atlantic City is taxed at a separate combined rate: what does that mean for an Atlantic City study?
New Jersey states that alcoholic beverages sold by the drink in Atlantic City are taxable at a combined rate of 9.625%, made of a 3% luxury tax and the 6.625% state Sales and Use Tax.
Asset classes we study in Atlantic City
Where we work
The same study, prepared to the lender requirements of the state the project sits in.
