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Data-Driven, SBA-Compliant Analysis to Fuel Your Investment Decisions. MMCG Invest specializes in gas station feasibility studies that meet SBA 7(a) and 504 loan program requirements. We leverage rigorous market research and advanced analytics to produce bankable reports that give lenders and investors confidence. Our consulting-grade approach ensures every assumption is backed by real data—from competitor revenue benchmarks to traffic flow patterns—so you get credible insights to make profitable decisions. With years of industry experience, we empower SBA loan applicants, lenders, and developers to move forward with certainty.

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Who We Serve

• SBA Loan Applicants: Entrepreneurs and business owners seeking SBA 7(a) or 504 financing for gas station projects who need a rock-solid feasibility study to support their loan application.

• Lenders & Underwriters: Banks and financial institutions requiring an independent, professional feasibility analysis to evaluate risk and viability for gas station loans.

• Investors & Developers: Property developers, buyers, or existing owners exploring a new gas station or expansion, who want data-driven insight or an independent second opinion on a project's potential.

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Our Data-Driven Approach

We build our feasibility studies on thorough research and proven industry benchmarks. All key assumptions are grounded in real market data and “bankable” standards. Our approach includes:

• Real Competitor Benchmarks: Revenue projections are based on actual sales figures from comparable gas stations in the target area, ensuring our estimates reflect true market performance.

• Demographic & Fuel Demand Analysis: We analyze the population within 15-, 20-, and 25-minute drive times of your site and use authoritative data sources (ESRI demographics and the latest U.S. Census figures) to estimate local fuel spending. This helps accurately project demand in your station’s trade area.

• Advanced Traffic Flow Modeling: Using traffic count data (AADT) and anonymous mobile location data, we map out traffic patterns around your proposed location. This analysis pinpoints where potential customers are coming from and going, allowing us to estimate capture rates – the portion of passing traffic your station can attract.

• Expense Benchmarking: Operating cost assumptions (fuel costs, labor, overhead, etc.) are informed by actual financial statements of similar gas stations nearby. By using real-world expense data, we ensure projected profit margins and cash flows are realistic and credible.

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What Our Feasibility Study Includes

Our comprehensive feasibility report provides an in-depth look at your gas station project from every angle. Key components of our study include:

• Traffic & Customer Analysis: Detailed traffic data evaluation and flow analysis around your site, including Average Annual Daily Traffic figures and peak hour patterns. We estimate how many vehicles can be captured as customers, given your location and access conditions.

• Fuel Sales & Retail Revenue Projections: Data-driven forecasts of fuel volume (gallons sold) and convenience store performance. We project in-store sales per square foot and merchandise sales per gallon of fuel, drawing on benchmarks from similar markets so you know what to expect in both fuel and shop revenue.

• Competitive Landscape Overview: A thorough survey of competing gas stations in your area. We profile nearby facilities and analyze their offerings, traffic share, and estimated revenues. Understanding competitors’ capture rates and market saturation helps us forecast your station’s market share and identify your competitive advantage.

• Amenity Impact Assessment: Evaluation of how additional on-site amenities could boost traffic and sales. We consider features like car washes, quick-service restaurants (QSRs), and other key tenants, quantifying their potential impact on customer draw and overall revenue for your station.

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Financial Projections & Investment Analysis

In addition to market and site analysis, we deliver robust financial modeling to demonstrate the viability of your project:

• 10-Year Financial Projections: We prepare detailed pro forma financial statements for your gas station, including projected revenue, expenses, and cash flow for 10 years. These projections are tailored to your site’s potential and reflect phased growth, seasonal trends, and market conditions.

• DSCR and Loan Repayment Analysis: Our study includes a Debt Service Coverage Ratio analysis. We calculate DSCR to show how well your projected cash flow can cover loan payments, which is critical for SBA lenders. This helps validate that your project can meet debt obligations with a comfortable margin.

• ROI & Profitability Metrics: We provide key investment metrics such as Internal Rate of Return (IRR), Net Present Value (NPV) of future cash flows, and Return on Investment (ROI). These indicators give you and potential investors a clear view of the project’s long-term profitability and value.

• Market Supply/Demand Study: Beyond your individual project, we examine the broader market supply and demand for fuel and convenience services in your region. This macro-level analysis underpins the feasibility of your station by ensuring there is sufficient customer demand relative to the competition.

• SBA-Ready Documentation: You will receive a comprehensive economic and financial feasibility report assembled in a lender-friendly format. Our reports are designed to meet SBA and bank underwriting standards, making it easier for you to secure financing. The report distills all findings – from traffic statistics to financial ratios – into a clear, compelling case for your gas station’s success.

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Why Choose MMCG Invest?

• Specialized Expertise: MMCG Invest is a consulting firm with deep experience in gas station feasibility studies. We understand the nuances of the industry, from fuel sales dynamics to convenience store trends, giving us the insight to evaluate your project thoroughly.

• Credible & Objective: We pride ourselves on an analytical, unbiased approach. All conclusions in our studies are supported by data and recognized research sources. This credibility can bolster your business plan and satisfy even the most rigorous lender or investor due diligence.

• Fast Turnaround: Time is money. Our team works efficiently to deliver the completed feasibility study within 7–12 business days. You get timely results without compromising quality, keeping your loan or investment process on schedule.

• Personalized Service: Every project is unique. We offer a free initial consultation to discuss your specific site and goals. We’ll tailor our analysis to address your key questions and concerns, ensuring the final report is relevant and actionable for you.

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Ready to Fuel Your Project’s Success? Contact MMCG Invest today to schedule your free consultation. Let our data-driven insights and professional feasibility study pave the way for your gas station development’s profitable future.