​

Launch your club with confidence. MMCG  delivers data‑driven, lender‑ready feasibility studies that de‑risk new gym, fitness and sports facility projects while meeting SBA and USDA requirements.

​

Why a Feasibility Study Matters

• Quantify Market Demand – Pinpoint the true addressable membership base, spending power and growth trends.

• Benchmark the Competition – Identify white‑space opportunities to differentiate and price effectively.

• Select the Optimal Site – Evaluate visibility, access, parking, and rent scenarios to maximise footfall.

• Specify High‑ROI Equipment – Align capital purchases with current fitness trends and target demographics.

• Design Programs That Sell – Model revenue from personal training, group classes, wellness coaching and youth sports.

• Model Financial Returns – Forecast cash flows, break‑even, ROI and lender covenant compliance.​

​

Core Study Components

1. Market & Demographic Analysis - Granular catchment mapping, population growth, income segmentation and health‑lifestyle indices.

2. Competitive Landscape - Pricing, amenities, capacity utilisation and customer experience gaps across local gyms, studios and sports complexes.

3. Location Assessmen - Traffic counts, drive‑time analytics, lease economics, zoning and utility cost benchmarking

4. Equipment & CapEx Plan - Lifecycle cost modelling and vendor comparisons for cardio, strength, functional, aquatics and court configurations.

5. Program & Service Mix - Revenue optimisation across memberships, PT, group training, clinics, tournaments, retail and sponsorships.

6. Financial Projections - Monthly pro forma, ten years Pro forma,  cash‑flow, balance sheet, NPV and sensitivity analyses aligned with SBA/USDA underwriting standards.

​

Key Performance Indicators We Track

To evaluate the financial performance and long-term sustainability of a gym, fitness center, or sports facility, we track the following key performance indicators:

​

• Revenue per Member

This metric reflects how much income is generated from each member, capturing both membership fees and ancillary services. It helps assess pricing strategy and cross-selling effectiveness.

• COGS & Gross Margin

Cost of Goods Sold (COGS) and gross margin measure how efficiently the facility delivers services and sells products. A strong gross margin indicates healthy profitability from core operations.

• Operating Expense Ratio

This ratio shows how much of the revenue is consumed by fixed and variable operating costs. Lower ratios suggest stronger cost control and operational efficiency.

• EBITDA & Net Profit

Earnings before interest, taxes, depreciation, and amortization (EBITDA) and net profit reflect the facility’s ability to generate cash and meet debt obligations. These are critical for assessing overall financial health.

• Return on Investment (ROI)

ROI measures the return generated relative to the initial investment. It’s a key metric for evaluating capital efficiency and making go/no-go investment decisions.

• Member Retention Rate

This measures how many members renew over time. High retention is a sign of customer satisfaction and contributes to stable, recurring revenue streams.

​

By tracking these KPIs, operators and investors can gain actionable insight into performance, profitability, and areas for improvement.

​

Start With a Complimentary Preliminary Assessment

MMCG Invest LLC offers a no‑cost, high‑level financial snapshot of your proposed gym, fitness center or sports facility. Understand viability before you commit resources.

​

Ready to move forward?
Call +1  (628) 225-1110 or email info@mmcginvest.com to schedule your preliminary analysis today.

​

MMCG Invest LLC – Analytical insight. Bankable confidence.